Insights

Ideas from the Validity Insider team

Field notes on guest journeys, technical production, and the future of marketing & events across Ethiopia.

Designing Guest Journeys for High-Stakes Summits

From security workflows to sponsor touch points, here's how we map attendee journeys before doors open.

Key takeaways after supporting Wi-Fi infrastructure and streaming at the country's largest hybrid events.

Repurpose event footage into evergreen campaigns without losing authenticity or momentum.

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