Validity Event & Marketing
Big5 Ethiopia – Exhibition Support
Ushering ServicesTechnical Services

Big5 Ethiopia – Exhibition Support

Coordinated multi-day ushering teams for Big5 Construction Ethiopia.

The Challenge

Big5 required multilingual crew members to guide thousands of trade visitors and keep technical sessions on schedule.

Our Approach

  • Mapped daily foot-traffic flows and staffed priority halls with bilingual ushers.
  • Integrated managed Wi-Fi booths for registration tablets and exhibitor lead capture.
  • Implemented incident checklists and supervisor huddles every two hours.

Key Outcomes

  • Consistent wait times below five minutes—even during peak hours.
  • Exhibitors reported smoother lead scanning due to stable connectivity.
  • Organizers gained post-show insights on hall utilization and staffing.

Have a similar project in mind?

We bring this same level of rigor and detail to every engagement.