Ushering ServicesGuest Experience
Pepsi_ET – MEDA Concert Support
Delivered ushering and attendee services for Pepsi_ET during the MEDA Concert.
The Challenge
Pepsi_ET needed a hospitality-forward crew to represent the brand at a high-energy music event.
Our Approach
- Selected ushers with bilingual skills and trained them on Pepsi brand standards.
- Provided roaming concierge teams for VIP suites and sponsor lounges.
- Implemented SMS alerts to inform guests about set times and activations.
Key Outcomes
- Brand sentiment lifted thanks to attentive, on-message interactions.
- VIP lounges maintained capacity limits without friction.
- Event recap featured Pepsi prominently due to the polished guest journey.
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